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Overview
Contouring for men focuses on enhancing masculine facial features: creating the appearance of hollow cheeks, a sharper jawline, and a more defined bone structure. A matte contour stick in a cool-toned brown (2–3 shades darker than skin tone) is the most natural-looking and easy-to-use option. The goal is to mimic natural shadows, not to look made up.
How It Works
Contour products create the illusion of shadow and depth. Applied to the hollows of the cheeks (from ear to mouth, stopping before the lips), along the jawline, and at the temples, they create the appearance of a more sculpted, angular face.
Benefits
- Creates hollow cheek appearance
- Sharpens jawline definition
- Enhances bone structure
- Looks natural when blended
- Buildable from subtle to dramatic
Best For
How to Use
Suck in cheeks to find the hollow. Apply contour stick from the ear toward the corner of the mouth, stopping 2 finger-widths from the mouth. Blend upward with a brush or sponge. Apply along the jawline and blend down. Less is more — start subtle. Use a matte product only (shimmer looks unnatural).
Ingredients / Formulation
Matte pigments, Silica, Wax base, Talc